SaaSy Talk Unfiltered | SaaSy Talk S02.13: The Future of LinkedIn Influencers & Revenue Acceleration

SaaSy Talk S02.13: The Future of LinkedIn Influencers & Revenue Acceleration

June 17, 2024 / 31:33/S2:E13

About The Guest(s): Aneesh is the Founder and CEO of The Wishly Group. With over 17+ years in sales, most recently at Pinterest, Aneesh works with emerging organizations to accelerate their revenue. He currently operates as a Fractional Revenue Accelerator by tapping into orgs' sales, marketing and community initiatives.

Most recently, Aneesh has been coined as one of LinkedIn's first GTM Talent Agents, representing the likes of John Barrows, Kevin Dorsey, Morgan Ingram, Devin Reed and Jen Allen.
Episode Summary: In this episode, Aneesh discusses the future of LinkedIn influencers and revenue acceleration. He shares his experience in the B2B space and how he has brought his media background to LinkedIn. Aneesh explains his role as a fractional revenue accelerator and talent manager for LinkedIn sales creators. He emphasizes the importance of integrating sales, marketing, and community to build a modern revenue engine. Aneesh also discusses the challenges and opportunities for LinkedIn creators, the impact of gamification and AI on the platform, and the need for quality control in content creation.

Key Takeaways:

The B2B space is experiencing the influence of marketing seen on platforms like TikTok and Instagram.
Aneesh's role as a fractional revenue accelerator involves integrating sales, marketing, and community to build a modern revenue engine.
LinkedIn creators need to focus on creating content that solves problems, provides valuable assets, sells transformation, and engages socially.
Brands should look for consistency, engagement rates, and brand alignment when partnering with LinkedIn creators.
The future of LinkedIn influencers lies in strategic partnerships, speaking engagements, and multi-channel presence.

Notable Quotes:

B2B space is getting the influence of marketing that you would have seen on TikTok, Instagram, and Snapchat." - Aneesh
"You need to be able to come up with ideas and concepts that drive people down the purchase funnel." - Aneesh
"Quality control is so important because who you choose to align with, are they financially motivated or do they actually care about your brand?" - Aneesh

Chapters

00:43 Current Ventures and Business Model

01:53 Revenue Accelerator Explained

03:25 LinkedIn as a Platform for Influencers

07:50 Challenges and Opportunities for LinkedIn Creators

12:20 Navigating Personal Branding and Employment

17:42 Technical Difficulties and Connection Issues

17:55 The 4S Method for Content Creation

20:27 Future of Content Creation and AI

21:27 Quality Control in Content Creation

23:59 Strategic Partnerships and Brand Alignment

28:12 Quick Fire Round: Personal Favorites