SaaSy Talk S02.04: Power of Event and Content Marketing
About The Guest(s): Meet Lindsay, the Associate Director of Content & Campaigns at Goldcast. With a knack for creating impactful content, Lindsay focuses on showcasing how B2B marketers can leverage events as top revenue-driving channels. Check out goldcast.io to discover the power of events for brand and business growth.
With a diverse background spanning various industries, Lindsay brings a wealth of experience to the table. From the largest credit union in Alabama to a renowned nonprofit brand and a SaaS company with multiple acquisitions, she's a seasoned content leader and strategist. Lindsay excels in building content engines, fostering team relationships, crafting holistic messaging across channels, and creatively driving business goals.
Beyond her work, Lindsay is passionate about educating others. She's presented on topics like podcasting, content marketing, digital strategy, and nonprofit leadership at prestigious events such as CU Social Media Conference and Together Digital Indy. Lindsay also serves her community as a member of the Junior League of Indianapolis, a writer for Indy Maven, and a supporter of the Humane Society for Hamilton County. She's a graduate of leadership programs like United Way's Leadership United and Indy Hub's 1828 program, showcasing her commitment to personal and professional growth.
Episode Summary: In this episode, Lindsay, Director of Content and Campaigns at Goldcast, joins the show to discuss the power of event and content marketing. Lindsay shares her career journey, transitioning from financial services to non-profit organizations and eventually finding her place in the tech industry. She emphasizes the importance of aligning content with product development and shares insights on leveraging dark social strategies for brand positioning. Lindsay also highlights the value of events in brand creation and awareness, providing tips on planning and budgeting for both large and small-scale events. The conversation concludes with a discussion on the role of podcasts in content marketing and the changing landscape of marketing, including the consumerization of B2B marketing.
Key Takeaways:
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Transitioning into a new role and industry requires adaptability and a willingness to learn.
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Dark social strategies have evolved into evangelism, providing organic opportunities to reach new audiences.
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Events are a powerful tool for brand creation, awareness, and lead generation.
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When planning events, it's important to align content with product development and consider both large and small-scale options.
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Starting a podcast can be a valuable content engine, allowing for the positioning of brand point of view and integration into other marketing channels.
Notable Quotes:
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"Dark social has now evolved into evangelism. It's about finding organic opportunities to get in front of new audiences where it doesn't cost a lot of money." - Lindsay
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"Events are a goldmine of content. It's a lever to position your brand, get in front of your audience, and integrate into other marketing efforts." - Lindsay
Chapters 00:05 Lindsay's Career Journey and Transition into Tech
02:32 The Dark Side of Tech: Pros and Cons
03:47 A Day in the Life of a Director of Content and Campaigns
05:36 Exploring Dark Social Strategy and Evangelism
08:09 Tips for Early Stage Founders on LinkedIn Presence
15:18 The Power of Events in Brand Creation and Awareness
19:20 Strategies for Attending Events and Maximizing Impact
25:37 The Role of Podcasts in Content Marketing
27:42 Leveraging Podcasts for Brand Positioning
29:48 Adapting to a New Role and Industry
31:46 The Changing Landscape of Marketing
32:21 The Consumerization of B2B Marketing
34:02 Advice for Aspiring Content and Campaign Managers
34:11 The Importance of Networking and Project Management
37:25 Reflecting on Personal Legacy and Mentorship
39:55 Quickfire Round
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