SaaSy Talk Unfiltered | SaaSy Talk S01.39: Empowering Teams and Leveraging Data: A Conversation with Bryan Law

SaaSy Talk S01.39: Empowering Teams and Leveraging Data: A Conversation with Bryan Law

January 29, 2024 / 37:28/S1:E39

About The Guest(s): Bryan Law is an experienced marketing executive and the Chief Marketing Officer (CMO) at ZoomInfo. With a background in consulting and corporate strategy, Bryan has worked with global brands such as Rackspace, Tableau, and Google. He is known for his expertise in data-driven marketing strategies and his ability to empower teams to drive success. Bryan is passionate about building strong relationships with customers and leveraging data to make informed decisions.Summary: In this episode, Bryan Law, CMO of ZoomInfo, shares his career journey and discusses the importance of empowering teams and leveraging data in marketing strategies. He highlights the challenges he faced when transitioning into the digital marketing space and emphasizes the need for a strong data foundation. Bryan also talks about the role of storytelling with data and the value of understanding customers and their buying situations. He provides insights into building a leadership team and cultivating a consultative approach. Additionally, Bryan discusses the challenges and opportunities for ZoomInfo in expanding brand awareness and driving revenue growth.

Key Takeaways:

Building personal connections and making a difference in people's lives is the most rewarding aspect of a career.
A strong data foundation is essential for effective marketing strategies and decision-making.
Understanding customers and their buying situations is crucial for driving revenue and staying top of mind.
Empowering teams and fostering a consultative leadership approach leads to success.
Overcoming challenges and taking risks can open up opportunities for career advancement.

Notable Quotes:

"People want to be valued members of a winning team on an inspiring mission." - Bryan Law
"Feedback is a gift. If people are bothering to give you feedback, it means they're investing in you." - Bryan Law

Chapters 00:26 Introduction and Guest Welcome

00:32 Bryan’s Career Journey and Early Interests

02:04 Transition into Marketing and Experience at Rackspace

02:35 Role at Tableau and Move to Salesforce

02:46 Joining ZoomInfo and Embracing MarTech

03:06 Challenges and Learnings in Digital Marketing

04:15 A Day in the Life of a CMO

05:19 Importance of Data in Decision Making

05:55 Takeaways from Previous Roles

07:43 Leveraging Data in Marketing Strategies

09:52 Building Strong Relationships between Marketing and Sales

17:50 First 100 Days at ZoomInfo