SaaSy Talk Unfiltered | SaaSy Talk S01.32: The Art of Growing Your Influence Through Content Marketing: Unfiltered With Devin Reed

SaaSy Talk S01.32: The Art of Growing Your Influence Through Content Marketing: Unfiltered With Devin Reed

December 17, 2023 / 50:15/S1:E32

About The Guest(s): Devin currently the Director of Content & Thought Leadership at Clari where he's responsible for brand, content, and pipeline contribution. He also advises B2B marketing teams and publishes The Content Strategy Reeder, a weekly newsletter about growth strategies and tactics for creating memorable content. You can subscribe here, for free.
Summary: Devin Reed shares his career journey from sales rep to content strategy director. He talks about his early struggles in finding a job in the tech industry and how he ended up at ClearSlide in San Francisco. He also shares the unexpected love story that led him to his wife, who was his hiring manager at ClearSlide. Devin then discusses his experiences at Gong and Clari, and how he transitioned from sales to marketing. He emphasizes the importance of being honest in interviews and following your passion. Devin also talks about the birth of his newsletter, The Reeder, and the key elements of creating engaging content. He concludes by discussing his desire to reshape the game and find a better way in his career.
Key Takeaways:

Be honest in interviews and follow your passion.
Insightful, relevant, and actionable content is highly engaging.
Content marketing should be tied to strategic company goals and revenue.
Focus on solving problems and changing the way people think and act.
Reshape the game and find a better way.

Quotes:

"I'm not here to build another Gong. I'm here to build Clari 2.0."
"Content marketing should be tied to strategic company goals that the CEO cares about."
"Content creation becomes extremely important when you look at it from an outcome lens."
"Content marketing is a long tail strategy that requires patience and belief in thought leadership."
"Reshape the game and find a better way."
"I hope my legacy is that I helped a lot of people as I go through reshaping the game."
"If you eat crunchy peanut butter, you're a psychopath."
"Feet in the sand and the sun out. I'm happy."