SaaSy Talk Unfiltered

About The Guest(s): Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership. On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong's Marketing efforts from zero to hundreds of millions in revenue.

Passionate about startups and brands during the day, whisky, music, and social activism at night, Udi is also an author, speaker, mentor, angel investor, board director, and advisor based in San Francisco.

Summary: 

In this episode, Udi Ledergor, the CMO of Gong, shares his journey into the tech world and discusses the marketing strategies that have contributed to Gong's massive growth. He emphasizes the importance of content marketing and thought leadership in establishing Gong as an authority in the sales industry. Udi also highlights the significance of alignment between sales and marketing teams and the need for a customer-centric approach in product launches. He concludes by discussing the future of marketing and the role of AI in content creation.

​

Key Takeaways:

​- Content marketing and thought leadership are essential for establishing a brand as an authority in the industry.

- Sales and marketing teams should align their goals and focus on generating sales qualified opportunities.

- Employee advocacy can be achieved by making it easy for employees to share and engage with content and by highlighting the benefits for them.

- AI should be used as a tool to assist and enhance human decision-making, rather than replacing it entirely.

- The future of marketing lies in creating valuable and meaningful experiences for customers.

​

Quotes:

​- "Great marketing makes your company appear to be two years ahead of where it really is."

- "Brand is way too important to leave it to marketing."

- "AI should be used like many technologies to automate what can and should be automated and to guide and help or co-pilot you."

- "Peanut butter needs to be smooth. You will never convince me otherwise."

​

Chapters: 

00:01:52 Pivotal moment with mentor leading to marketing leadership

00:03:39 Collaboration with Amit Bendov at multiple companies

00:04:01 Marketing strategy: content marketing and thought leadership

00:08:00 Building the iconic brand of Gong

00:16:00 Recognizing that sales is a team sport.

00:17:00 Having a close relationship between sales and marketing leaders.

00:22:00 The shift towards focusing on sales qualified opportunities (SQOs)

00:34:00 Brand is important and everyone in the company contributes

00:37:39 Small companies should focus on doing things differently, not better.

00:41:00 Quick Fire-Round

Subscribe on Spotify: 

https://open.spotify.com/show/3ZVkJ12FIqD39oqgj7Kcjq 

Subscribe on Apple: 

https://podcasts.apple.com/us/podcast/saasy-talk-unfiltered/id1709426070

Subscribe on YouTube: 

https://www.youtube.com/@SaaSyTalkUnfiltered

 

Subscribe on Linkedin: https://www.linkedin.com/company/saasy-talk-unfiltered

Subscribe to our Newsletter:

https://substack.com/@saasytalkunfiltered

Visit our Website: 

https://saasytalkunfiltered.transistor.fm/ 

 

Follow Ricky Sevta on Linkedin: 

https://www.linkedin.com/in/rickysevta/

 

Follow Sean Diljore on Linkedin: 

https://www.linkedin.com/in/seandiljore/